Introducing our hottest new lip product – Matte Pigment Gloss. These 16 bold shades provide rich, intense color in a flat finish for all day wear. The long wearing formula goes on as a high pigmented liquid and dries to a flat matte finish. Leaving lips colored in gorgeous velvety perfection that last and lasts. L.A. Girl Matte Flat Finish Pigment Gloss formula is a hybrid of lipstick and lip-gloss; therefore it is sticky upon application and dries down quickly. It is recommended to apply one thin layer to lips and allow to completely dry before adding any additional layers. For best results, try to avoid rubbing lips together before the formula dries down completely. To remove, use an oil-based makeup remover.